A few minutes ago I had a look at the referrals for this blog, to find this for part of the previous hour:
This is part of the statistics and monitoring provided by the Wordpress slimstat module. Note the times are 1 hour out - you have to take an hour off.
Bizarre - till I remembered that that particular episode of The Apprentice had just been repeated on BBC2. Cue people around the country watching it, with laptops appropriately on laps, and either thinking:
- "I wonder what Nigella seeds are?" tap tap tap. Or...
- "You stupid fool - I can find Nigella seeds in no time. Sir Alan should hire me instead of you." tap tap tap.
Such is the immediacy of the net.
(Thought: An interesting experiment to do in conjunction with a high profile tv presenter. Set up a web site that makes many mentions of a simple, made-up word. Get it indexed on various search engines. Get him or her to say the word on tv, with no explanation, at a peak audience moment. Monitor and analyse traffic to website.)