Friday, 18 March 2016

Step aside Nutella; there's a new spread in town

As Easter approaches and the thoughts of many turn to chocolate, Mars has usurped news of the Creme Egg crodough by announcing that Twix is now on sale as a spread. Available in Asda (the UK version of Walmart), the press release describes it as a “delicious chocolate and caramel spread with crunchy biscuit pieces” that can be “spread over warm toast or a crumpet, dunked with a breadstick, or topped on a cake or waffle”. Early reviews are cautiously positive.

Despite some international confusion over British foods e.g. a crumpet being described as "a kind of thick pancake", there is much interest in this latest addition to the culinary range. There's not just Nutella, that most versatile of spreads; Mars already produces the Milky Way, Bounty (contains fruit), and Malteser spreads. Not to be outdone, Hershey's give us the Reese's Peanut Butter Chocolate Spread (and an example recipe), as well as their own named brand.

Upmarket brands also exist, as well as supermarket own brands , spreads produced by other chocolate companies, and so many more.

[Originally a MetaFilter post]

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